At DupeRadar, our goal is to provide honest, investigative, and data-driven comparisons of luxury beauty products and their affordable alternatives.
We do not accept paid placements. A brand cannot buy its way into our rankings. Our comparisons are driven by reader interest and product relevance, never by commission rates.
We rely on published ingredient lists, brand disclosures, SEC filings, and independent third-party studies. When we cite a clinical claim or a price breakdown, we link to the source so you can read the evidence yourself.
We cite published side-by-side tests from reputable beauty editors and add our own editorial analysis. We describe each alternative's own formula rather than claim it copies the original. We always state where a dupe falls short.
Prices are approximate US retail at the time of writing and change often. Savings in our index are calculated using the midpoint of price ranges and compared per unit (per oz or per ml) to ensure a mathematically accurate comparison.
When you read an article on DupeRadar, you are reading the evidence, not an advertisement. We believe in the power of informed choices and the end of the "brand tax."